PPV Case Studies & Strategies - 2

This is a Lazy Texas Gal’s Trick to Some Quick Cash.
Ok I didn’t have a really cool name like ‘Master Blaster’, but I promised y’all a case study and I have enough statistical data to now share with you.
As you all know, I <3 submits. It’s easy money, though not a way to build your long term business, you can use this to pay off your iPhone bill and fund other campaigns easily.
First, find an offer. Here’s a campaign I randomly found on Ads4Dough:
I REALLY like ZIP submits. Email submits are awesome, but Zips are even LESS intimidating and convert even better.
Now I WAS going to show you guys how I gank their email creatives and just use those as my lander, however, this one happened to NOT have one (gasp)…so instead of finding a different offer, I just pulled the typical leebo trick and just iframed the dang thing.
NOTE: the ONLY thing I added was audio which I made from a program called audacity and my built in mic.
TODAY’S CASE STUDY IS SPONSORED BY:
TRAFFICVANCE
Alright, so I paid them money for advertise, not the other way around. In actuality, I was going to do this case study with LeadImpact, but they’re taking AGES to approve my stuff even with a PM, so I quickly put it up on TV to get some quick info to work with.
KEYWORDS
I start w/ the obvious:
bathandbodyworks.com
and then I Google “bath and body works” as well as ” bath and body works coupons” and I get targets like:
bath-and-body.com
retailmenot.com/view/bathandbodyworks.com
facebook.com/bathandbodyworks
bbwfindyourfragrance.com
Which gives me a total of 5 base keywords. I then take them and put David’s fancy spin on them and add all the funny variations like:
.bathandbodyworks.com
bath and body works
bathandbodyworks com
Though I had submitted this one yesterday, I noticed today it was rejected because it wasn’t ‘loading in IE’ – which happens all the time, so I just resubmitted as is and it was approved fine.
End of the day results (approx 9 hours – I stop these about 11pm CST since I find the conversions are awful after that time):
TV Spend: $3.07
Gross Income: $15.95
Net: $12.88
ROI: 420% ROI
I normally would’ve rotated offers, but I didn’t see this one on any of my other networks.
Now, I only had a handful of very closely related keywords. I didn’t even use quantcast, alexa or any other fancy URL finder. Imagine what this could do if I started branching out a bit. Also, think about the possibilities when I start using some of the products that are sold exclusively through bath & body works…and then generalizing those as well.
Ex:
-lotion
—–body lotion
———-forever sunshine body lotion
———-bath and body works lotion
———-creamy cocomut lotion
———-green tea and cucumber lotion
—–body cream
———-brown sugar & fig body cream
———-pearberry body cream
———-plumeria body cream
———-pink grapefruit body cream
The options are endlesssssss…
Now, take the winning campaign and add them to additional traffic sources.
Lastly, make 100 of them like this and bank! Don’t forget to drop ole Leebo a note when you start making some money with this. It’ll surely make my day
NOTE: Once this campaign is active on LeadImpact, I’ll give you guys another update.
Open for questions…
Here’s a short, simple case study of a campaign I ran but couldn’t quite get working as well as I hoped. I think someone could take this and run with the idea though.
The Offer
The offer is called bed bug defense. It’s an offer that pays per sale ($25). I direct linked and ran this on Lead Impact & Traffic Vance.
Targets
My idea was to target hotel’s. To gather a large list I had to do some scraping. I scraped sites like:
and of course searching Google. There are a TON of hotel sites so it was no problem coming up with a huge list. I know I recommend starting with 20-50 targets but let me explain why I didn’t in this case.
There are a few hotel chains like Hilton, etc. that get a lot of traffic to their sites. There are and even greater number of smaller hotels that don’t get a lot. I wanted to include every possible hotel I could because a lot of targets were pretty low traffic.
Results
I ran about $50 of traffic and got 0 conversions. Since I had so many targets, I needed to let it run a little longer to see if any of them would convert. After $50 more in traffic, I had 2 conversions. Since this was a higher payout offer, I didn’t need a lot of conversions to break even.
I found that the smaller hotels converted better, but it was difficult to scale without a lot of traffic. In the end, my stats looked like this:
Spend: $234
Income: $100
The reason I stopped was the amount of time it was taking to optimize. Because I had so many targets, it was going to take a long time to optimize it. That’s no problem usually, but the limited scaling potential is what stopped me.
What I would do with this campaign if you try it:
– Take the converting targets and bid on as many variations as possible
– Build a landing page specifically for each hotel chain (this could be done dynamically so you bid on Hilton and it shows a Hilton related LP).
– Branch out to general travel related websites. Make an LP geared towards travellers (ie it would be a good idea to have this on hand).
So hopefully someone can take this and make some good money with it! 
I used to do really well with auto insurance on PPV a while back. Then, bid prices got insanely high due to affiliates and advertisers (car insurance companies) getting into the space. I was busy with other campaigns at the time so I just moved on. I revisited the auto insurance niche a few times, but could never make anything work as well as I wanted.
Recently, for the purposes of a case study, I decided to test a whole bunch of different angles to figure out exactly how I could make auto insurance work. This is what this case study is all about 
The angle I found to work really well, is targeting sites related to traffic tickets. My thinking was that when someone gets a traffic ticket, they’re worried about insurance rates going up. This angle wasn’t a winner right from the start though.
Targets
For this campaign, I searched a few types of targets:
– Traffic tickets
– Traffic schools
Just with those 2 ideas, there are a ton of url possibilities. If you’re not based in the US, you might have to do do some reading to understand what tickets/traffic school means in the US. In a nutshell – say you get a speeding ticket, you have the option of going to ‘traffic school’ so it doesn’t go on your record. Here’s a more thorough explanation. I only mention this because it’s important to understand what’s going on here – it makes it much easier to select targets and create landing pages based around this angle.
To collect targets, I used Aff Robot and manually searching the web. There are a few categories of sites that fit with this angle.
– Traffic schools (actual locations, online, etc.) and information sites about traffic school. There are also a ton of local results that make great targets. You can find these by Googling phrases like ‘Florida traffic school’. If you want to go the extra mile, you can get a location specific proxy/vpn and search to bring up local results. I didn’t do that for this case study though, I simply used location specific keywords. There were way more results than I first thought there would be…people must get a lot of tickets!
– Traffic tickets – when you search these types of terms you’ll still get some traffic schools, but also a bit more. Some other results that make good targets based off these searches are attorneys and traffic ticket information sites. There are also some sites like http://www.trafficticketsuperhero.com that are kinda the same thing as an attorney.
Don’t stop with those targets though. For example, think about all the reasons people get tickets; speeding, red light ticket, etc. Those will often bring up different results and help you build a large target list.
For this campaign, I stared with 550 targets. I know that’s way more than I normally recommend starting with, but I have a good reason!  Most of these targets are lower volume, so this was really the only way to get enough volume to test properly. The downside to starting with this many targets, is you’ll likely spend a lot of money testing. Probably 60% of my targets were getting a small number of impressions every day, but not converting. Because they were lower volume targets they would each spend a small amount each day, but with a large number of targets it really starts to add up.
That’s the hardest thing about running a campaign where you need a lot of targets. You just won’t have enough data on any individual target for a while. I had days early on with this campaign where I was converting good, but I had so many targets spending about $1 each which ate up my profits and then some. I knew this would be the case going in, so I didn’t worry about it too much.
In the end, I had about 100 targets that converted well. Many are low volume, that might only get 1 conversion every few days or so. When you have a lot of those, they really add up though.
Landing Pages
My initial landing page looked like this:
Notice, this LP doesn’t have anything related to the angle I’m going for. There is nothing about speeding tickets or traffic school, it’s simply a basic auto insurance lander. I wanted to start out this way, to see just how much I needed to play up the angle.
This LP had a 4.5% CTR, and was not profitable.
Next, I decided to just add 1 element about the angle. Again, I just did it this way to see what kind of difference each change would make.
All I did here was put some text at the top of my LP. The CTR on this LP was about 5%, so a slight improvement. While I was testing different LP’s, I tried to keep my targets unchanged. This LP wasn’t profitable either, but had more conversions than my original one so I thought I was on the right track.
Next, I made another small change to the LP by changing the picture.
The CTR on this was barely over 5%, and conversion were about the same so no real improvement. I decided to really play up the angle on my next attempt. I also realized I had been saying ‘speeding ticket’ in the headline, but that’s only one kind of ticket so I may have been inadvertently alienating all the visitors who had other types of tickets..duh!

This LP was very different from my first ones. I made several significant changes:
– I really emphasized the idea of insurance rates increasing with any type of traffic violation.
– I created a sense of urgency by talking about locking in low rates.
– I used fear as a motivator (fear of rates going up) with the picture of police lights, the alert graphic, and the text on the page.
– I used curiosity to get conversions by talking about ‘finding out how much their rates could increase’. This is important, because if you get a ticket, one of your first thoughts is ‘ugh, how much more am I going to have to pay for insurance now?’.
The CTR on this LP was 12%, which is a big increase from what it was before. I had more conversions, but was still not profitable due to the large number of targets I was testing. I continued to run this landing page, and work on targets.
It took about 3 weeks to become slightly profitable, and by the 4th week I was consistently profitable. The only thing I did during this time was shut off targets that weren’t profitable. It took that long for most of the targets to spend enough to determine what to do with them. I cut targets that spent 60% of my offer payout. So, if my offer paid out $10 (I switched offers twice in this campaign), I would spend $6 on a target before cutting it. Why this number? I came to the conclusion, after looking at 2 weeks worth of conversion data, that 9/10 of my targets were profitable before this spend .
This isn’t going to be 100% accurate obviously, since you could definitely have targets where you spent $8 and then get 2 conversions. Even spending the exact payout on every target ($10) isn’t conclusive. You could spend $12, get 2 conversions, and be profitable. Unless you want to spend a lot of money thoroughly testing each target, you’ll have to accept there is no perfect testing methodology for every situation.
I could have missed out on some profitable targets by optimizing this way, but I probably made more money the way I did it. The reason I probably made more money, is that I could reasonably assume most (not all) of my converting targets would convert within $6 spend. This allowed me to cut losers quicker, with less spend, than testing until I knew for 99.9% (you can never be 100% ) certain the target just wasn’t going to convert. To feel 99.9% confident, I would probably have to spend closer to 2x the offer payout for each target. Doing this might have found me a few more converting targets, but not enough to warrant spending that much testing each one. Either approach can be used, it just depends what you see as the best use of your time and money.
After all the LP testing, and target optimization, I was left with a $60/day net profit campaign. The limitation here is just the amount of traffic available for these targets. I still have a lot of targets to test with this angle.
Hopefully this gave you guys some ideas for tackling the sometimes frustrating auto insurance niche on PPV. Feel free to ask if you have any questions! 
This is another long term case study. I know I have been posting a lot of these lately, and they do take a lot of time to set up, but I really like building something that is longer term. Campaigns like this will be around long after Facebook nukes affiliates, the ‘unbeatable’ cloakers are found out, etc. I always wanted Aff Playbook to be about building a successful long term affiliate business.
Not to say there is anything wrong with going for the short term quick buck. That’s what a lot of the younger and newer affiliates focus on, and you can make a lot of money. I would personally rather make sites like this that I don’t have to worry about. So….
This is a case study in the biz opp niche and has many parts.
Goals
I’ve started doing goals for each long term campaign I make. Basically I just write out what I want to do with the campaign over the long term.
My goals for this campaign are to:
– Build an email list of buying/converting customers
– Profit even on the initial list building
– Convert multiple offers
– Funnel customers into my own recurring product
With that in mind here is what I did:
The Landing Page
Here is a mockup of the landing page I am using. Like in other case studies I created a separate landing page for each traffic source I used.
This will make more sense when I explain the campaign a little more.
If they close the page, they get an exit pop to a short form biz opp submit (on the traffic sources that will allow it). If they opt-in they are sent to this page:
Now here’s where it gets interesting. Originally my plan was to use live chat sales software and hire someone to do the chatting. This turned out to be too expensive so I tried the approach of creating an AIM (aol instant messenger) screen-name and putting instructions to add that username to theirs (or download and install if they didn’t have it).
Well, that last idea was a total disaster. The number of people who would actually do that was very small, plus the ones that did created a huge workload. I’ll talk about what I actually did with the chat later.
So next, I found some free scripts for live chat and had something modified to suit my needs.
That chat box loads in the page they are sent to after the opt-in. So is it a ‘virtual agent’ doing the chatting? Nope. Is it me? Um no, that would be way too time consuming. What I did was hire a worker to ‘man’ the chat for me. Since labor is so cheap overseas, I was able to hire 3-4 people to man it 24/7.
I didn’t start out this way though. Originally, I just had one worker who manned it for one shift. If he wasn’t around to do the live chat, the page after the opt in would just say to check their email for the getting started guide.
With this chat idea, you can do some really interesting things. I wrote a basic script/plan for the ‘chatter’ to follow, aimed at getting people to convert on multiple offers.
They would start out with a basic 1 min conversation. From there it would be something like:
– I’m going to show you several services we have partnered with, where we get a commission for referring you. In exchange for going through our link, we will help you get started, etc. First, fill out this offer to get started (short form biz op).
I would have them fill out 3-5 offers that were usually very short form biz ops. We had a few sentences to say about each one like ‘this one will teach you…’. and it would always be ‘let me know when you fill that out and I will send you the next one, then we can work on how to get started’.
After a while, I got really good at recognizing how many initial offers someone would convert for and I could probably guess with 80% accuracy. They would show signs of getting bored, or simply not be smart enough to figure out how to fill out an offer (seriously). Because of this I made up some ‘scenarios’ I guess you could call them, to instruct the person I hired to chat. This was a guide for him on when to stop pushing on the initial offers.
At the end of the conversation, a high priced coaching program was always promoted. This didn’t convert great, but definitely added to the bottom line.
There are a few other things you can do…some are more of a grey area than others:
– Give them incentivized offers to fill out in exchange for an Amazon gift card or similar.
– Pick up on subtle clues as to what other offers they might convert on. Example – ‘Yeah, I want to make some money..I am divorced..etc’. ‘Hmm..well, I do know of this good dating site…’.
That was actually a really hard thing to teach the outsourced workers. I guess because it involves some reading between the lines and isn’t just a clear set of instructions.
So, that was basically it for the chat part. We would have people come back after filling out the form to ask questions which did take time, but we could usually get them to convert on more offers.
In addition, we had their email address. After the initial chat was over (because this seemed to be more effective than email) I would send out a 30 day autoresponder series. One email every other day. Why only 30 days? I found after some time and a bit of analyzing, there was a sharp drop off in conversion rates from the emails after 30 days. It wouldn’t hurt to have more emails of course, but I just stopped because my time was better spent working on other areas of the campaign.
The initial email I mentioned, the ‘getting started guide’, was essentially the chat script put in an email form. I just laid out the offers, instructed what each one was for, and encouraged them to come back to the landing page for advice through chat.
Traffic Sources
This is ran through several traffic sources.
PPV
Targets include:
biz opp offers/sites
payday loan offers/sites
education offers/sites
PPC
Run only on adCenter. Keywords included broad phrases like:
cash
money
income
wealth
etc.
SEO
Not much traffic here yet, because I need to work on more content for the site.
Future traffic sources will include:
– Mobile
– POF
– Banner buys
Results
This campaign was a huge pain to set up and get going. The most time consuming things were:
– Getting the chat working right
– Finding decent workers to hire
– Writing the scripts for the chat
– Training the workers
– Writing the autoresponder series
This isn’t a huge list but this all took months to get set up and running smoothly. Fortunately, it was fairly profitable soon after we got the kinks worked out. Even though I had a positive ROI, I added up my approximate hours spent on this and what I paid the workers, vs. income made (just for fun) and I would have made more at a minimum wage job for the first month I was profiting.
I didn’t think this was going to work, and I was pretty discouraged setting it up until I got the first commission. From then on, I knew it had some potential and just kept going.
Now however, I have had days of $1k+ (these are usually when someone signs up for the expensive offers). Regular days are in the $300-$700 range (profit).
I hope you guys see that you can do a similar setup on any niche and it could work really well.
Future Ideas
I plan on expanding traffic sources, and really stepping up the SEO efforts. Eventually, I am going to make my own offer and promote it to this list/customers. It will be a small price point recurring product such as a membership site with weekly lessons, etc.
Hopefully that gave you guys some good ideas. Let me know if there are any questions 
This is a short case study on a campaign I ran a while back. The purpose of this case study is to show that if an offer is converting great, you can potential bid really high.
I will say that this is almost the highest I’ve ever consistently spent on a PPV target and been profitable. I don’t go into campaigns bidding this high. Well, that’s not always true. Sometimes if the bid prices are really high, I’ll bid that high but set my daily budget low to control spend. Sometimes those targets are worth the high bid, but often they’re not. Basically what I’m trying to say is, don’t go out and raise all your bids to the maximum! 
The Offer & Payout – omg what?!
This was a cash advance offer for checkngo.com. It was on networks for a while, then I ran it privately for some time. Now, the omg what!? part is that this offer paid out $3.80 per lead. The payout itself isn’t so ‘omg what’, we’ll get to that in a minute, but first…
The Landing Page
My super awesome LP was…the screenshot method, yay!
The Targets
This is where is gets interesting. Initially I just bid the minimum on my targets, but wasn’t getting much traffic. The little traffic I was getting was converting well though, so I decided to jack up the bids to be in the #1 spot. So, check this out. I’m going to show stats from my top 3 keywords in terms of ROI. I had about 20 converting targets, but some were variations of a root url. The best performing target was the offer domain. Here’s the ‘omg what’ part…
Kind of insane right? Like I said, this is totally not normal and I’ve never really duplicated this where I’ve bid $0.71 and been this profitable.

Landing Page Performance
This is just a snapshot from a random time period to give you an idea how the LP above performed.

Summary
Sometimes if an offer converts extremely well, you can do great with a simple screenshot LP and bidding super high. This is definitely not something you should expect to see very often though, so don’t get frustrated if your campaigns aren’t turning out like this.
Don’t write off a target if it has a high bid price. Sometimes people have jacked up the bids for no reason, and sometimes it might be an advertiser with a large budget you’re competing against. Sometimes you find a target that’s worth it, and when you have a great converting offer the results can be impressive.
Ok time for the 2nd case study. I plan on doing these every month-6 weeks or so just depending on what else is happening.
This was a campaign that generated a consistent $50-$75 a day but the offer was ultimately pulled and I have been too busy to get it working with another offer. This is an easy converter if you can find the right offer. The trick is to find an offer that the customer doesn’t need to fill out many fields.
This was the Check’N Go offer on Hydra that paid out $3.75
Landing Page
This LP is made with the technique I showed in the Lead Impact Lesson
Targets
For targets I used Adwords ad’s and scraped about 25-30 together:


Results
This one was actually profitable right from the start. Here is a screenshot of the first week (I think)
The thing that made this one convert so well was the offer. If you can find a short form loan with a $3-4 payout, it can convert really well. I honestly never even did 1/10th of what this campaign could have done. This was really only a small test on Traffic Vance.
I really want someone to take this campaign and run with it because a lot of money could be made if you can find the right offer 
I get a lot of questions about running credit reports on PPV. They can be a great offer but they are kinda tricky as well. This case study shows one way to tackle this niche. I’m hoping it will encourage people to take the ideas and put their own spin on things.
The Offers
There are a few credit report offers around and you can get some access to good private offers. Lower payout, quicker converting offers usually do best but I have had luck with the higher paying offers. My advice is to rotate a few offers at first and see what works. Go Free Credit and Free Score 360 are usually around on the CPA networks.
Landing Page or Direct Link
I always use a landing page. I normally either do a landing page like in this lesson
or I make one that is just kind of like a large banner with some credit scores on it. You can say something like the classic ‘do you know what your score is’ but a lot of times I have had better success doing a variation. What I like to do is something along the lines of ‘see what you can qualify for with a credit score of…’. This is customized a bit depending on how I am targeting…..
For this campaign my lander was a variation of this
Targeting
I’ve found that targeting, more than anything is going to determine your success on these offers.
You can target general credit report sites and this can work to a degree. The problem is these targets are very expensive and there is a limited number of them which makes it harder to scale just by adding targets.
You can also target by figuring out what someone needs a credit report for. Some of the reasons people need to get their credit checked are
* Renting a house/apt
* Buying a house/condo
* Buying a car, boat, motorcycle, etc
* Refinancing a house
* etc
So if you target someone looking to buy a car, they will need to get their credit checked anyway so why not through your link? Sounds almost too easy right? Yeah that’s because it’s not quite that easy despite what others might tell you.
What I’ve found is that bidding on say new car places isn’t going to work all that well. The reason is that most people know the dealer is going to need to run your credit themselves and they don’t really see the value in getting their credit score beforehand.
Similarly, if you were to bid on apartments.com with a credit report it’s probably not going to work too well.
This is really important to take away from this lesson – a lot of times in affiliate marketing there will be a strategy that sounds good, or looks good on paper but doesn’t really pan out in the real world. It’s super easy for people to say stuff like ‘target mens magazines’ for dating or ‘target people looking to buy a house’ for credit reports and it really impresses people because they go ‘oh wow, that’s such a killer outside the box idea’. The reality is, this is only scratching the surface of what you need to do in order to make these campaigns work.
What I did on this campaign is target new home buyers. When buying a house, your credit score is largely going to determine what type of home you can buy, and most people are aware of this. When people start shopping for a house, they want to see what kind of house they can afford.
Actually, a lot of people who aren’t even seriously shopping for a house like to browse and see ‘what I could afford if my score was…’
So what you need to do is find out how you can get these people interested in seeing their credit score enough to complete your offer. The strategy that I am going to give you is something that does require some more work upfront than just slapping a campaign up.
What I did was take the approach of ‘See what kind of houses you can qualify for with a credit score of…’
The Targets
So with that in mind what I did was collect as many home listing sites as possible. Real estate companies, and sites like Zillow, etc.
Something I did not do that I expect would work well is somehow scraping individual realtor sites…there has to be tens of thousands.
This works really well if you use geo targeting, and calling your keyword on your landing page…
Welcome visitor of Golyon.com
Get your credit score and see what houses you qualify to buy.
etc…
Now, if your credit offer allows incentives this can work really well. You can incentivize the offer with the pictures of houses. How this would work is say I was going to target local real estate sites.
One here local is golyon.com
So say I am popping on that site and what I what I am going to do is make my lander something like the one above. I would be offering pics of homes of sale in their area in exchange for them filling out the offer. You can even do content locking stuff. You just have to find a credit report offer that will allow this.
Now of course you need to find a way to actually deliver what you say your going to (pictures of houses). This is something I hired to have done. You can just scrape some local listings from your geo targeting and offer those, or even just forward them to a local real estate agent/site.
This brings up another opportunity. Why not sell those leads to a local real estate agent? So how this would work is like this – You are targeting real estate sites and monetizing that with a credit report offer. Once they complete the credit report offer, you can send them to a page you have with some local house listings and a contact form. Find a local agent who needs leads (they all do) and you can monetize this even more! 
So there you have it…that is one angle I have used to promote credit reports successfully with PPV. Let me know if there are any questions 
Update
Is this still working?
Credit reports are pretty tough on PPV, so running an angle like this is essential to making it work. When I run credit reports, or consult with people running credit reports, these are the types of angles that work best. I don’t recommend just throwing up a credit report offer and bidding on sites like Experian, etc.
What’s the idea or technique behind this case study?
This is the most important question you should ask yourself when reading through the case studies here. The idea isn’t to give you a campaign to copy, but show you a technique that can be applied to many campaigns. You should take the idea behind the case studies and apply them to different niches. Put your own spins on them too. It’s even a great idea to take ideas from several case studies and create a campaign around them like I did in this case study.
The idea here is to find an angle that would work for an offer. Here specifically I wanted to figure out what people would need a credit report for. People always have to get a credit score check when they apply for financing to buy a house, which is what gave me the idea for this campaign.
You could find many other reasons people needed to get credit reports like applying for a loan, buying a car/boat/truck/RV, etc.
The angle for this case study, and how you can apply it to other campaigns can be summed up in a simple question. Take any offer and ask ‘what would people need [offer] for?’. This works in some niches more than others, but can be applied to almost anything.
Take a weight loss offer. Why would people want to lose weight? Maybe for a vacation? You could target vacation sites and the angle on your LP would be ‘lose weight for your vacation’. You could come up with tons of ideas like this with just a short brainstorming session.
The thing about angles is the don’t always work, so you have to keep testing them. If the first one doesn’t work, keep going and don’t stop. Someone is making the offer work, and you can too.

Let me know if you have any questions about this case study or how you could make an angle like this work for another niche 
Ok, they might not be ‘sexy’ but it got you to read this right? 
I’ve been working on surveys a lot this year. They’ve been a great way to accomplish a lot of my goals with affiliate marketing campaigns.
There are a number of reasons I really like survey’s. Here are a few:
– You can monetize almost any target. Even ones that aren’t directly related to a specific niche/offer.
– You can easily implement multiple methods of monetization. Kind of a tongue twister. What I mean is you have the chance to get conversions on multiple offers. This is a big deal.
– You can add in things like collecting opt-ins or retargeting to even further monetize the survey.
– They’re a great way to engage your audience instead of doing the usual ‘here’s an offer, please click here’.
The absolute #1 issue I see people having with survey’s are the questions. You can have a slick looking page, and even great offers, but if your questions suck it’s going to bomb.
In this case study, I wanted to show the effect just working on your questions had. In a survey, you can have anywhere from just a few to a lot of questions. 2-10+ is in the ‘normal’ range but you can even have longer surveys.
You can drive yourself crazy trying to analyze CTR and conversions from page 1 to page 2 to page 3, etc. For this case study, I’m going to focus on how to get people to start your survey or click through on the first page.
The data I’ve collected shows me that if I can get someone starting the survey, they are are much more likely to make it to the end and convert than if I focused on improving the CTR from say the 2nd to 3rd page.
It’s not that the other questions aren’t important, they absolutely are. My point is that the biggest opportunity for improvement is the question on the first page. I think by showing you this case study, you’ll be able to create better questions for your whole survey.
The Targeting
There are 2 basic targeting strategies when runnign survey landing pages.
1. You can build your survey around 1 target. Doing this you would build your survey around the target. For example, if your target was walmart.com you could tailor your questions to something related to Walmart like ‘what type of product do you purchase most often?’.
2. Building your survey in a more generic fashon where you target multiple sites. You can build a generic survey that will work for almost any target. This is a little more advanced since you often want to build it to where the users can segment themselves. For example, they select if they’re male/female and then get questions based on their answer.
For this case study I used a variation of option 1. This is where you have multiple targets, but they’re all closely related. My case study uses hardware stores, so think homedepot.com, lowes.com, etc. It’s fine to use the same survey (and same questions) if the targets are all the exact same type of store/product/service.
When I say they need to be tightly related, I mean it. You wouldn’t want to do this with walmart.com, homedepot.com, etc. They might have some of the same products but people usually go to those stores for differnt things. So again, for this case study my targets were all hardware/home improvement stores. I had 5 targets total.

The Landing Page
For my landing page, I used 1nspire’s survey landing page found here http://www.affplaybook.com/forum/sho…y-Landing-Page. It’s super easy to use and customize, and I highly recommend it.
I used the exact same layout with 3 questions and 3 offers on the offer wall at the end. For the offers, I promoted anything I could find related to the home/household. I figured people would be going to Home Depot if they needed something for the house so it was a natural fit. This could be anything like window quotes, home insurance, home security, or even home loans.
The Questions
As I mentioned earlier, the first question is the most important. If you can get them interacting with your survey, that’s more than half the battle right there. It’s much easier to get them to click through the next pages if they engage with the first page.
I ran $25 to each variation of the LP and evaluated the CTR for each.
This is the first version of my LP. It’s a very basic starting point and what you see on most surveys.
The CTR from the first page to the second page was 2.6%
Next, I did the classic ‘what if we raised prices?’ question. The goal here is to get the user a little riled up. Not angry really, but just caring enough that they would want to vote on the question.
The CTR on this was 3.4%. Still not the greatest.
My next attempt was to try and zero in on something specific to the user.
After I ran this test, I realized not everyone who visited Home Depot was a home owner. They could be renters, or contractors, etc. I accidentally excluded a potentially large pool of people.
The CTR on this was also 3.4%.
This is the ‘scary’ angle. I asked if their home had been tested for radon
I also tested a few variations of the ‘scary’ question, asking if their home had been tested for mold, etc.
This lead to a significant increase in CTR going from 3.4% in the last variation to 5.8% in this one. I want to mention that I put a link on the second page to http://www.epa.gov/radon/pubs/hmbyguid.html for more information just because I didn’t want to scare people for no reason 
I had a good increase with the ‘scare’ tactic, but I thought it could be improved.
I thought about what else could get people wanting to engage with the survey. I remembered a comment someone made to me once about Home Depot causing a local hardware store to go out of business so I decided to go with the angle.
This page had a 7.2% CTR, which is over 2x the CTR I started with.
I think the reason this question worked so well is that it’s something people get passionate about. People don’t usually like to see the ‘big greedy corporations’ putting out small mom and pop stores. Whatever the reason, it worked and I went with it.
This is the question I ended up keeping, and ran with it for a total spend of $734 (including all tests). I could have tried to improve the CTR more but I was happy with that based on what I know survey landing page CTR’s to be normally. Any improvement would have probably been marginal, so at this point I decided to focus more on the other questions and the offers I was running.
My total numbers were:

$734 spend
$1084 income
$350 net
Not baller status yet, but most of that income came from the last variation of the LP. I expect this will continue to perform well. I wanted to post this for you guys so you could start working on it right away.
If you’re just starting out, survey landing pages can be a little intimidating. Don’t let that scare you off. Just read the post where I linked to this page and follow the instructions there. This is great practice for your HTML skills, and it doesn’t take long to learn.
Again, I really want to stress this – you HAVE to put some time and effort into your survey questions. It doesn’t even matter so much what your LP looks like. You have to engage the visitor with your questions or this style of landing page just won’t work. If you’re having trouble coming up with questions, feel free to post your ideas and we’ll help you improve them.
Pretend your a normal visitor to your LP and ask yourself if YOU would answer that question or just close the page. You can also ask your friends/family to give you their thoughts.
Survey landing pages are really hot right now, so try some out and let me know how you do.
Let me know if you have any questions!
For this case study, I thought I would take a few dating offers I’m running and compare the performance of different templates from the Aff Robot LP Builder Bot.
The targets remained the same for this case study, so the only difference here is the LP. Here are the stats:
Basic LP 1
CTR: 5.37%
Profit/Loss: $-47
Basic LP 2
CTR: 6.86%
Profit/Loss: $26
9 Grid 123 LP 1

CTR: 7.49%
Profit/Loss: $36*I didn’t even notice those bullet point images were broken…doh.
9 Grid 123 LP 2

CTR: 6.23%
Profit/Loss: -$24
3 Panel 5 Star Review LP 1
CTR: 4.81%
Profit/Loss: $16
3 Panel 5 Star Review LP 2
CTR: 5.45%
Profit/Loss: -$12
My pre-testing thoughts:
– I expected basic LP 1 to outperform basic LP 2, so I was way off there.
– My guess on 9 grid 123 LP 1 beating 2 was correct.
– I thought the 2 review LP’s would be closer in performance.
My takeaways after finishing:
– I think the reason basic LP 2 did better is the picture. Yes even a small amount of cleavage can work.
– The main image on 9 grid 123 LP 1 is much better than 2. I also think the copy is better on that LP.
– My best guess about the 2 review LP’s is the color had some effect.
– On a dating LP, the picture is arguably the most important thing followed a close second by the copy. Again, I could see arguments both ways this is just my opinion. You don’t have a lot of room for copy on a PPV LP.
– The LP layout can have a big impact on your campaign, all other things being equal. This is a good reminder that when you split test, at least initially, you should split test very different things.
*Bonus Announcement* – We’ll be releasing some of these LP’s I showed here as templates inside Aff Robot (complete with pics).
So that’s it. Hope you guys enjoyed this one! Let me know if you have any questions 
PPV and Clickbank is a little bit of a grey area. I used to think it wasn’t a good mix but I’ve found a few ways to monetize it well.
The case study below is one that is easy to replicate for many different offers, and fairy safe from a compliance standpoint.

The Offer
The offer for this particular campaign was the Magic of Making up. http://www.magicofmakingup.com/?hop=0
I chose that just because it’s a well branded offer with lots of traffic. This strategy works great on a lot of offers though so don’t just pick the most popular. I’ve had some really small offers convert great.

The Landing Page
This is the biggest part to this strategy. My LP was a coupon style page
This landing page also has audio which says “Hey wait, we can offer you a special deal that expires today…click the coupon to continue”.
On the top, where it says ‘Coupon for’ is dynamic and displays the domain I am bidding on. The date is just a script to show the current date. You could also use a countdown timer, etc.
The Targets
There are a few ways I got URL targets for this offer
1. Searching Google for keywords such as ‘get your ex back’.
2. Finding related products in the CB marketplace
About 40% of my targets were keywords which I got just from brainstorming and using the Google keyword tool to see what was related.
I had about 40 unique targets, plus variations on all those like .domain.com, etc. Not all the variations got traffic but some did.
Results
This was not a huge campaign but it was very profitable. Here is a screenshot for that CB account running that campaign and a few others like it
Nothing I am going to retire off of, but these are some of the lowest maintenance campaigns I have run on PPV.
This was a pretty simple case study but simple ideas like this can add a lot to your bottom line 
This might be the simplest case study I have done. I kinda worried that people would think I wasn’t sharing anything ground breaking but this campaign works, can be scaled, and expanded to produce some good income. This case study also shows that really simple approaches without any split testing, demographic research, or fancy landing pages do work.
The Offer
I ran BeNaughty IE (Ireland). The exact offer page I was running isn’t around anymore but Adsimilis has a very similar one that looks like this
As I mentioned, this was just a straight direct link and the traffic source was Lead Impact. I initially set the budget to $10/day and the user cap to 1 per day.

Targets
I manually collected the targets, and also used Keyword Spy to get some additional ideas. I targeted the more racy dating sites and did several variations of each target. A sample of my targets;
When I ran this, I had 0 competition on most of these targets.
Results
So this campaign is about as basic as you can get right? The main thing to highlight here is that this is an international campaign to a smaller country (not just the UK, Australia, etc).
This campaign produced about $300 net profit in a little less than a month. Not exactly baller status but it took about 15 min to set up and the only optimization I did was to remove some poorly performing targets.
There isn’t a ton of traffic in Ireland but there is also low competition as there is with a lot of the smaller European countries. Try some international campaigns and see what kind of results you get!
This is a very simple case study in the timeshare niche. You don’t hear much about this niche because there aren’t a ton of offers for it, and it’s not super big volume wise. That doesn’t mean it isn’t profitable of course!
Timeshare Offers
Timeshare offers are generally lead based offers that usually pay somewhere in the range of $7-$15 per lead. Clickbank also has some timeshare offers. These offers are normally aimed at people looking to sell their timeshare, not purchase one.
Timeshare offers aren’t as plentiful as say, dating offers. Not all networks have active offers, and the ones that do usually one have a few offers available at a time. So, why would I want to promote this niche? For one thing, it’s not the first place that affiliates look (this is a good thing). Also, the bid price for targets vs the payout for offers is relatively good.
Some of these offers will not accept all traffic sources. You can often get your AM to allow you to promote it via other traffic sources however.
Landing Page
My landing page was simple:

I tried to address the issues people seemed to have when trying to sell a timeshare. Just by searching Google for a few min, I found that people were most interested in how much their timeshare was worth and how much they could sell it for. They also wanted to avoid as much hassle as possible.
Traffic Source & Targets
This was run on Traffic Vance. I tested around 200 targets. Normally, I wouldn’t start a campaign with this many but most of them are lower volume. Some got no traffic at all, and some got traffic but didn’t convert. My best performing targets in terms of conversions were:
buyatimeshare.com
sellmytimesharenow.com
.sellmytimesharenow.com
cashfortimeshares.net
timeshareworth.com
givebacktimeshare.com
timesharesmls.com
mytimeshareexpert.com
timesharelifestyle.com
.timesharelifestyle.com
cashfortimesharenow.com
timeshareout.com
timeshareaide.com
webuytimeshare.com
timeshare
Results
I’ve ran timeshare campaigns on and off for a while, depending on what offers I could find. This latest campaign was run for about 6 weeks with the following stats:
Spend $417
Revenue: $1176
Profit: $759
Not a huge profit, but decent for a low volume campaign.
I laid out my best performing targets here, not so the campaign could be copied, but to show how a simple campaign can work. I would still recommend testing out the timeshare niche, but the takeaway from this case study is to test smaller niches/offers with a basic campaign setup because they can work great!
This is a really cool campaign, and one that I have been looking forward to sharing. This campaign has a lot of parts and it took quite a while to set up. It’s something that could be expanded a lot from what I am giving you here.
This is not the type of campaign you are going to work on for a few hours and launch. This requires some planning and setup. Some of the setup was pretty boring but I also knew it’s something most affiliates won’t go to the trouble of doing and it totally paid off.
The idea with this campaign is to squeeze as much out of it as you can. Instead of just using a bridge page that sends users off the page in hopes of one conversion, our goals are to;
– Earn as many commissions as possible per click
– Build an email list
– Work on getting people to bookmark and come back to our site
– Leverage both free and paid traffic.
Here is a basic representation of what I am doing with this campaign. Bear with me, I’m not great at flowcharts 

The Landing Page
This is the basic landing page I used, along with some variations (discussed later)
I cut the LP off in this screenshot to save space but I had about 30 or so games on that page. The images are either animated flash/gif banners, regular banners, or screenshots. The thumbnails are 200×200 but you could do this at any size.
Like I said this is one lander, but let me explain what else I did.
– Some games are country specific so I created pages like this just for one country with all the games I could find for that country
– I created pages for specific genres of games (RPG, action, etc.)
You can make these pages separately but you could also make them part of one big site. For the main landing page I used one similar to above with the best converting games on it.
Goals
The goals with this landing page are to;
– Get people convert on the first visit
Often, people will download multiple games.
– Get people to bookmark the page
You can see I included a bookmark button. My tests have shown that people will bookmark sites like this and come back to convert. Because of this I rotate the games on the page every so often. You could do this manually or dynamically with some simple coding you can do yourself, or hire out.
You can get scripts by doing a quick Google search to make a simple bookmark button like this http://www.dynamicdrive.com/dynamicindex9/addbook.htm
– Get people to interact socially
I set up a Facebook page, mostly for appearances sake. I wasn’t really trying to drive traffic to or from the page, it was more to make it look like a ‘real’ site. I’ve tested this and having a FB page associated with a site/lander increased both CTR and conversions noticeable..most likely because of whatever ‘trust factor’ it instills in people. To get likes to my FB page I just hired a few people from Fiverr.com to get ‘likes’ I spent $10 and got about 600 or so likes. Again, this was just for appearances sake. In other versions of the LP I included a like box.
– Collect emails
Sometimes this lander will get denied because the offers are downloads. To get around this I used a page before this one just collecting an email. It looked very similar except the user had to opt-in to get access to the games (that was the ‘pitch’)
People would land on the opt-in page and then after submitting their email, be taken to the page shown above. The autoresponder (Aweber) was set up with 30 emails (one sent per day). The emails were like this;
Dear User,
Today’s free Game is a really fun addictive shooter called that you can download here.
Be sure and check out mylandingpage.com for more free games!
Another idea I have used is variations of the content locking idea. You can do things like;
– Use one of those pop up opt-in forms over the landing page shown above
– Have someone complete an offer in order to get access to the page (Blam ads, etc). You just need to be careful what you are incentivizing and make sure it’s allowed, etc. You can get really creative with this technique though 
Traffic Sources
This campaign generated traffic several differen’t ways.
1. PPV
Using Lead Impact, Traffic Vance, and Adon. Sometimes I had to change the LP a little to get the downloads approved, or just go the opt in route.
My targets were mostly gaming sites. There are literally thousands of gaming URL’s you can find. Some ideas on how to find targets;
– Google search
– Google Ad Planner
– Gaming sites that link to each other
– Offers on CPA networks
In addition to URL’s bid keywords like:
– Game titles (keywords). Not just online games either..go to www.gamespot.com and get as many as you can (think scraping )
– Game systems/consoles
– Popular characters, items, moves, etc
It helps if you know a little about gaming yourself, so take some time to do some ‘market research’ 
2. SEO
I look at this as kind of ‘bonus’ traffic. I used some web 2.0 properties that pointed to my main site, and then used Drip Feed Blasts to get links to those web 2.0 properties.
Just to help these efforts, I stuck a blog on this domain and added some pretty basic articles (15 to start with) about gaming (I wrote these myself using Dragon Naturally Speaking). This took about an hour or two.
3. Bing
I set up several campaigns on Bing. A couple in the US, and several for the countries that had the most games. I found it didn’t work well if I was sending traffic to a page with just a few offers..I really had to get multiple conversions per click to make it work with the bid prices.
My keywords for this campaign were the same as my PPV campaigns;
– Game titles (keywords). Not just online games either..go to www.gamespot.com and get as many as you can (think scraping )
– Game systems/consoles
– Popular characters, items, moves, etc.
I got better conversion rates by sending traffic to ‘themed’ landing pages like I talked about earlier (RPG, action, etc.)
Here is another representation of how the traffic flows. Again, this made sense when I was making it but let me know if it doesn’t lol.
Results
This, and variations of it are an ongoing campaign for me. This campaign was/is a lot of work setting up, tweaking, optimizing, and maintaining. I don’t know exactly how many hours I have put into this but it’s a lot.
This isn’t the type of campaign that you launch and start earning a positive ROI in a few days or even weeks. It takes a while for the PPV and PPC campaigns to be optimized, collect enough email’s to see consistent sales, and SEO traffic start to coming in.
I would say it was about 3 months before I started seeing any kind of significant income from this. I also invested some money buying traffic, collecting emails from people who didn’t convert right away, and using Drip Feed Blasts.
While nothing happened for a while, it was eventually kind of a snowball effect where several things happened;
– SEO traffic started coming in
– PPV and PPC campaigns became profitable
– Repeat conversions from bookmarkers started happening
– Conversions from the autoresponder series became more consistent
Like the title of this case study says, this is about a $500/day campaign. There is a ton of potential with a campaign like this for someone who is willing to invest the time, energy, and money into it.
I know this was a long case study, and hopefully I explained everything ok, but please feel free to ask any questions! 
Ok, time for the first case study. I chose the auto warranty niche because I had ran it successfully through PPC for some time. It was a $9 payout offer and a short lead form which fits my criteria for selecting an offer.
Landing page
Most of you know I prefer landing pages to direct linking. I just find that they convert better most of the time. I always try to design the most simple, and somewhat ugly looking landing page I can. I don’t spend more than 10 min setting up a landing page for PPV.
All I did was grab a banner from my affiliate network and placed it in a HTML page.
Yes, that’s all 
Targets
For targets I decided to just target other auto warranty companies. I don’t always like to target other sites that have the same offer but I wanted to get this campaign up quickly. Here is a screenshot of my targets:
You can see I didn’t start with too many targets. I tried to bid into first position as often as possible. I let this campaign run for a week and the only change I made was weeding out targets that didn’t convert in in $9 (offer payout) of ad spend, and bidding into first position on other targets.
Results
I found 2 targets out of this list that were consistently converting. Once I got rid of the targets that weren’t converting I was spending about $15 a day and getting about 5 leads per day for a net profit of around $30/day. Nothing spectacular but for about 20 minutes of work that’s an extra $900/month profit.
One point I really want to stress – stop looking for the magical campaign that is going to make you $1000’s per day. Any campaign that is making a positive ROI is a winner. If you focus only on one campaign you could make a lot but your income can also disappear in a heartbeat. Focus on getting on base instead of trying to hit a home run every time.
So if I was to make $900 a month from this campaign, you can see that adding 5-10 more campaigns like this will lead to some nice income. Not every campaign you or I launch is going to work but if you keep launching campaigns you will build a steady income.
Ways To Improve
I had a small number of targets so the first thing I would do is add more targets. I would add them in batches of 50-100, killing off the non converting targets and finding the targets that did convert. I would also expand my target search so I wasn’t just focusing on auto warranty companies. Some ideas I have are focusing on people who would need an auto warranty quote. For example:
People buying used cars
People looking for car insurance
People looking for car repair/mechanics
etc
I think I would leave the landing page as is, but maybe add some text to it. Like if I was targeting people who were shopping for mechanics I might have some text on my landing page like “Stop taking your car to the shop. Get a free auto warranty quote!”.
So that’s it for this case study. Let me know what you think. Also if anyone would like me to do a case study on a particular niche let me know.
I know my last few case studies have been pretty involved so I decided to release a really simple one this time. Sometimes (unfortunately not too often) campaigns can really be this easy. I just hit on this when testing random campaigns and it worked.
The lesson of this case study is really to test offers you might at first glance over.
The Offer
The offer is Totsy. It’s kind of a deal/discount shopping site for moms/families. Payout – $2
The offer (conversion) page looks like this
So…I just used the screenshot method and came up with this
The Landing Page
Pretty basic screenshot lander. One thing interesting to note here – I left the ‘Already a member? Sign in’ at the top. Heatmaps have shown me that wording will often get clicked on the LP. I’ve even added that to landers that don’t usually have it to increase CTR.
Targets
I’ll just give a sampling of targets here…
– Mommy blogs
– Parenting sites
– Baby sites
– Various women’s sites
Results
I had to optimize this for about 2 weeks. I spend probably $300-$400 before seeing a positive ROI (I was getting conversions). After I optimized a bit, this turned into a steady $100/day (profit) campaign.
Don’t overlook any offers…you never know what will be a good campaign until you test it 
Recently, I’ve met a few people who are involved in the pick up artist niche. This is an interesting niche, and a unique angle to also promote dating offers. The idea with these pick up artists is that they sell products & coaching to guys who want to learn how to meet women.
The idea with this campaign is to show how you can create a conversion stream for each customer. This case study is a little more involved because it requires you to create some unique content.
First, I created a guide that was just a short 5 page ‘ebook’ that was sort of a mini pick up guide. This isn’t anything super involved or complex. The ebook is a series of ‘lessons’ for someone to follow. The lessons also involve getting them to convert on our offers.
The guide includes this;
A basic introduction to the skills you need to pick up women (Don’t worry I don’t know these either. Just use common sense advice). Talk about being approachable, conversation starters, how to read body language, etc.
After that there are specific action steps/lessons. The instructions are to sign up for a dating site and practice one of the techniques you are teaching. What’s cool about this approach is that you can convert CPS offers which have a much higher payout. Those can be hard to convert straight from a landing page, but with this you are really pre-selling it, and there is a specific reason why they need to sign up for a particular offer.
For my first ‘lesson’ would be ‘killer first emails’. This would be a short lesson on how to write emails to women on dating sites. You don’t have to be really wordy…people like short and to the point, with specific action steps to take. Whether or not they do them, people like being told what to do and having an exact plan.
The ‘plan’ would be something like;
– Signup to these three dating sites and find one women on each to email
– Send an email worded like this…
Lesson two would be about ‘chatting online’. You would talk a bit about talking to women through chat; do’s, dont’s, best practices, how to steer the conversation, etc. Then you tell them to sign up for a few more sites that are really good to practice their chatting skills on.
See where I’m going with this?
Any skill they could practice on a dating site, we are going to have then sign up for. I usually recommend they sign up for 3 free sites per lesson. It’s really important you communicate that this is like a ‘mini course’ they have to complete (ie all the lessons).
Develop a plan that shows them why they have to sign up for each program. Remember to talk about these being free places to practice your dating skills. In my tests, converting customers will sign up for anywhere from 3-10 sites.
The end of the guide is an up-sell to more expensive coaching programs.
The landing page looks like this
It’s a basic LP with an opt-in form. Single opt-in. Users enter their email, then are told to check their email for the download link.
Email sequence
This is very important, because it goes along with the lessons in the guide. The first email will be the guide obviously, and then from there…
Email 2: did you do lesson one? If not, go sign up for these dating sites and do it.
Email 3: did you do lesson two? Etc..
In your emails, cover the main points of the lesson and why they’re doing it in a short summary.
I should add at this point, it would be a good idea to have a blog with this. A lot of my newer campaigns focus on this strategy of having a ‘home base’ for your customers to come back to just like in the last case study.
The blog would be linked to from the ebook mainly. Make the blog really ‘sticky’ so they want to keep coming back. Blog entries on this topic are really easy to write about. Things like top 5 lists work great and are really easy. Make sure to include pictures in your post. At first you might want to write 5 or so articles just so there is some content, but after that once or twice a week is fine (this is a great task to outsource!)
Getting traffic to the page
Facebook – This was targeted pretty broad. You can find some keywords related to pick up artists, etc. but they don’t have big numbers. International performed way better than US/Canada.
One cool thing about this campaign is that you can duplicate it in foreign countries (exact same setup, just have the ebook, landing page, and ads translated into that countries language, find offers for the country, and you have an entire new conversion process and campaign set up. You can then actually see what countries perform the best (some will surprise you!).
PPV
The targets I used for PPV mostly dating sites. On TV I used root domains, and keywords. On LI I used the same and lots of variations. I also broke the LI campaign out into multiple countries. I also targeted pick up artist, seduction, how to talk to women, etc. sites, ebooks, and products. You can also target male enhancement sites or include links to those products in your ebook and emails.
Offers
Most of the offers I recommended in my guide were lead offers from CPA networks. The exact ones I use depend on the country, what offers are available, and what offers are performing well.
Like I said earlier, you can and should promote more expensive products with this campaign. Clickbank has quite a few products that fall into this niche like:
http://www.guygetsgirl.com/
http://www.bulletproofseduction.com/
http://alphamalesystem.com/
I would promote these from the ebook and through email. You might include these towards the end of your guide and do a little pre-selling on why they should buy them.
You should also promote CPS dating offers. Instead of paying a few dollars per lead, these can pay $100+ for a full signup. Here are a couple examples:
http://affiliate.lavalife.com/infopage/
http://friendfinder.com/
The reason these can work well here, is that you have such an opportunity to pre-sell them. These would be included towards the end of the guide as kind of a “you’ve practiced your skills on some other sites, now join these more serious sites” or something. You can also promote adult dating offers if that’s your thing. Some of those pay out quite a bit.
Some offers that work really great are coaching programs such as
http://www.dicarlocoaching.com/affiliate/
They are a natural progression from your guide, to a more in depth coaching experience. If you structure your guide well, these can be a pretty easy sell.
Other Traffic
Something I have done with the guide is upload it to torrent sites, file sharing, etc. This hasn’t produced a lot of sales, but I did get some from it and it only took a few minutes to do.
With your blog, you can start to build inbound links and get some SEO traffic.
I haven’t done this on POF but I think it would work well.
Conclusion
The best day I’ve had with this campaign is $1k+ but it does vary a bit. It doesn’t take too many of the higher priced product sales to make a nice profit.
That’s pretty much it. You could (and should) do different things with this information. You could do something like the last case study with one page of all your offers. You could do separate campaigns for the coaching systems. Just think about how you can get one person to convert on multiple products.
This is another campaign that isn’t likely to see big profits right away. On a good day you can break even or make a little money while collecting the email, but it takes a while for enough people to start going through your guide and signing up for everything you’re promoting. Like I said earlier though, it doesn’t take too many bigger sales to have a nice profit day.








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